M&A preparation advisory

No surprises.
Better outcomes.

ExitCraft helps companies reduce transaction friction and increase buyer confidence before a sale process begins. A well-prepared company is more likely to close — and more likely to close well.

What we do
The reality of M&A processes

Sellers consistently underestimate what a process demands.

Buyers price risk and growth opportunity. Sellers who haven't prepared are exposed on both — customer or supplier concentration, management depth, earnings quality, growth trajectory — not just missing documents.

The work done before a process begins determines both the likelihood of a successful close and the value achieved at the table. The window to fix issues narrows once the sale process commences.

Every deal starts as a growth story and ends as a risk allocation exercise.

By the time a buyer finds a problem, it's no longer your problem to fix — it's a negotiating lever.

6–12
Months of runway needed to address the issues that move price — most sellers start too late.
What we do
What we do

The work that happens before a sell-side process begins.

ExitCraft is engaged well ahead of a formal process. We identify and resolve the issues that affect how buyers price a business — on risk and on growth — so you enter the process in the strongest possible position.

01
Financial & earnings quality
Normalizing EBITDA, identifying concentration in revenue or suppliers, and stress-testing the financial story against what a buyer's model will actually reflect.
02
Growth narrative
Working with management to build and demonstrate growth momentum — pipeline, market position, operational leverage — so buyers have evidence, not just a projection, for pricing upside.
03
Value protection
Identifying and resolving the issues buyers use as negotiating leverage — management depth, key-person exposure, customer concentration, contractual vulnerabilities — while presenting the business at its strongest.
04
Process readiness
Data room construction, management presentation preparation, and working alongside your sell-side advisor once the process is live.
Engaged on retainer
ExitCraft works on a monthly retainer aligned to the anticipated timeline and scope. Clients are founder-owned and PE-backed lower middle market businesses preparing for a liquidity event.
How it works

Three phases. One objective: a process that runs clean.

Phase 01 · Months 1–2
Assessment
A structured review of financials, operations, and positioning to identify the gaps and risks that affect how buyers price the business.
Phase 02 · Months 2–10
Preparation
Systematic resolution of identified issues — earnings quality, risk factors, growth narrative, process readiness — at a pace that matches your timeline.
Phase 03 · Process live
Support
Working alongside your sell-side advisor and legal counsel to keep diligence moving, respond efficiently to buyer requests, and protect the value built during preparation.
Who we work with

A business built with years of work deserves to enter a sale process with its story told on its own terms.

Founder-owned businessesPreparing for an exit to a strategic acquirer or private equity, often without prior process experience.
PE-backed companiesPreparing for a sale or recapitalization where presentation quality and process efficiency directly affect outcomes.
Management-focused teamsWhere leadership needs to stay focused on running the business — not consumed by diligence requests and document gathering.
Lower middle market companiesBusinesses where a well-run process and strong buyer confidence translate into meaningfully better outcomes.

ExitCraft does not act as an M&A broker, legal counsel, or lender. We partner with your existing advisory team to handle the operational preparation before a process begins.

About
Sean Gjos, Founder of ExitCraft

Experience on both sides of the table.

Sean Gjos, ICD.D
Founder, ExitCraft · LinkedIn

Sean Gjos has spent the better part of three decades at the intersection of private equity and operating company leadership — first as an investor who sourced, diligenced, and managed portfolio companies through growth and exit, then as a founder and senior executive who built and ran companies himself. That dual vantage point is the foundation of ExitCraft: an investor's instinct for what buyers seek, combined with an operator's understanding of what it takes to get a company ready for that scrutiny.

His transaction experience spans both sides of the table — as an equity holder preparing a company for market, and as an acquirer evaluating one. He has secured equity and debt financing at various maturity stages. He has also held board and executive roles across a range of company sizes.

Sean holds an MBA from UCLA Anderson School of Management and a BA from Brown University, and holds the ICD.D designation from the Institute of Corporate Directors. He lives in Vancouver, BC.

ExitCraft was built on a straightforward observation: the preparation window before a sale process begins is where deal value is created or forfeited. Sellers who arrive prepared move through diligence faster, hold their price, and close with fewer surprises.

The difference comes down to what buyers find — and when. ExitCraft brings the perspective of someone who has sat on both sides of that table, and knows exactly where deals go sideways.

We work with a small number of clients at any time. If you're 6–18 months from a process, a conversation costs nothing.

Get in touch

Ready to start preparing?

If you're considering a sale in the next 12–18 months, the right time to talk is now — not when the process is already in motion.

ready@exitcraft.ca